Our Journey in the Construction Equipment Industry: From Idea to Impact

How It All Began

Every journey has a spark!

Our journey started when we got hit by the realization that the construction and industrial equipment market is scattered, and there is a gap between the OEM and the buyers. The time was November 2024 when the idea came to build a platform, somewhat of an unbiased digital companion, that would help buyers make informed decisions.

What you will get from our platform:

• No promotions.
• No middlemen.
• No biased listings.

Just honest, data-backed machine guidance.

In mid-January 2025, with an ambition to unify the buyers and the OEMs, we bought our domain, DesiMachines.com. With this, our dream took shape. It took weeks and months of hard work to build structured data, comparison formats, and meaningful content. All this was not to sell anything but to bring clarity to Indian customers to choose the right machinery with confidence.

We hit another milestone on February 15th, 2025, when Desi Machines officially went live.

The start was small, but the purpose was big.

The journey of one year:

The first year has been remarkably rewarding:

• We hit 20,000 monthly visitors, which is still growing.
• We achieved the milestone of 2% high-intent qualified leads that connect serious machine buyers with the OEMs and financial and insurance partners.
• The comparison tool that we provide is 100% unbiased.
• We also educate visitors with recent knowledge on the construction equipment market, recent trends, and equipment insights.
• We successfully built a relationship with the OEMs, dealers, financiers, and real industry buyers.

Our motive was not to gain traffic but to gain trust among the buyers as well as among the OEMs. This made us happy and content.

Why DesiMachines Needed to Exist

• The construction equipment market is mostly offline, and a monopoly of a few giants exists. The market closed, the influence of the network and very difficult for the buyer to choose the right machine according to the need.
• The dominance of the dealers prevails. The information is scattered and mostly guarded by the influencers.
• There was a high time for an online presence in this market. It’s more democratic, transparent, and clear.

To fight against these above factors, the idea of introducing DesiMachines came. It is not a marketplace or an ad portal. Rather, an industry guide that connects machines, brands with the buyer. The decisions are made with facts, clarity, and trust, and not with influence.

A Thank You to a Meaningful Partner

This entire journey is incomplete without PromotEdge, which has played an integral role from our inception to success. PromotEdge, being an integrated branding, digital marketing, and technology agency, has helped shape our digital presence and positioning.

Why We Chose PromotEdge

The reason behind this was their expertise in understanding the construction equipment industry. They have worked with brands like Dozco India, Dozco Australia, WeiChai Engines, Veedol Lubricants, and Sany Heavy Industry.

They didn’t just help us go digital.
They helped us tell our story the right way.

For that, we are genuinely grateful.

What Lies Ahead

We have just begun.

Here are a few glimpses of what’s coming:

• AI-powered machine finder tools
• Expanded data across mining, agri, and earthmoving equipment
• Equipment financing comparison and ROI calculators
• Verified buyer-OEM interaction support
• Smart content that helps and not sells

Our mission is very simple: 

To become India’s most trusted industrial decision-support platform.

A Note of Gratitude

We thank all our early users, OEM partners, content contributors, researchers, and collaborators like PromotEdge. We thank you for believing in us.

We are not building a website.
We are going to become a bank of knowledge ecosystem for the industrial machinery industry.

And we have just started.