Quick answer: India recorded 74,029 units of construction equipment sales in CY2025 per FADA retail data, down 6.67% from 79,316 units in CY2024. JCB held 47% share at 34,833 units despite a 13.7% fall, while Ajax Engineering (+8.1%), CASE New Holland (+10.4%) and Tata Hitachi (+7.0%) grew against the trend. The full brand-by-brand table is below.

Figures are FADA vehicle-registration retail data for CY2025 and are not restated here; for the most recent quarter see our Q3 FY26 ICEMA sales update. Always confirm current registration figures with FADA or ICEMA as the official source before using them commercially.

India’s construction equipment (CE) retail market ended CY2025 on a decline. Total sales fell 6.67% from the previous year to 74,029 units, compared to 79,316 units in CY2024, according to data from the Federation of Automobile Dealers Associations (FADA).

The slowdown reflected delays in infrastructure projects, cautious spending by contractors, and selective financing approvals. However, some manufacturers managed to outperform the overall market through niche positioning, competitive pricing, and focused product strategies.

Market Leaders Under Pressure, Leadership Intact 

Market leader JCB India Limited maintained its strong position despite facing pressure on volumes. JCB sold 34,833 units in CY2025, a decline of 13.7% from CY2024. This drop largely resulted from a high base effect and general market moderation. The company maintained a solid 47% market share, supported by its leadership in the backhoe loader segment.

Second-ranked Action Construction Equipment Ltd (ACE) reported 8,269 units sold, showing a year-on-year decline of 6.9%. Weaker demand in the crane segment impacted volumes; however, the company continued to hold its position with a diverse portfolio in cranes and material handling equipment.

Growth Performers Defy Industry Trend 

Among those that excelled, Ajax Engineering Ltd achieved 8.1% growth year-on-year, selling 4,879 units. This growth was supported by steady demand for concrete batching and related equipment.

Similarly, CASE New Holland Construction Equipment India Pvt Ltd saw a 10.4% increase in sales with 2,034 units sold, benefiting from consistent demand for backhoe loaders and improved dealer engagement.

Tata Hitachi Construction Machinery Co Pvt Ltd also experienced steady growth, retailing 2,014 units, a 7.0% year-on-year increase driven by excavator demand from mining and infrastructure projects.

Premium and Large-Project Focused Brands See Declines 

In contrast, Escorts Kubota Limited and Caterpillar India Private Limited faced double-digit declines due to reduced large-project orders and cautious capital spending among key customer segments.

Mid-Tier Players Gain Momentum 

Mid-tier manufacturers stood out in CY2025. Bull Machines Pvt Ltd, All Terrain Crane, and LiuGong India Pvt Ltd experienced strong double-digit growth, driven by value-focused products, niche applications, and growing dealer networks.

Construction Equipment Sales: Brand-wise YoY Comparison

(CY2025 vs CY2024)

Brand CY2025 Sales (Units) CY2024 Sales (Units) YoY Change (Units) YoY Change (%)
JCB India Limited 34,833 40,351 –5,518 –13.68%
Action Construction Equipment (ACE) 8,269 8,877 –608 –6.85%
Ajax Engineering Ltd 4,879 4,515 +364 +8.06%
Escorts Kubota (Construction Equipment) 4,723 5,476 –753 –13.75%
CASE New Holland Construction Equipment 2,034 1,842 +192 +10.42%
Tata Hitachi Construction Machinery 2,014 1,883 +131 +6.96%
Caterpillar India Pvt Ltd 1,762 2,085 –323 –15.49%
Bull Machines Pvt Ltd 1,723 1,354 +369 +27.27%
All Terrain Crane 1,522 1,097 +425 +38.74%
LiuGong India Pvt Ltd 1,196 863 +333 +38.59%
Mahindra & Mahindra Ltd 1,172 1,244 –72 –5.79%
Schwing Stetter India Pvt Ltd 1,117 1,103 +14 +1.27%
Industry Total 74,029 79,316 –5,287 –6.67%

Outlook Remains Cautiously Optimistic 

Overall, CY2025 showed a clear divide within India’s heavy construction equipment market. While total volumes declined, brands focusing on specific applications and cost-effective solutions managed to gain market share. With infrastructure spending expected to continue supporting the sector, the outlook for CY2026 appears cautiously optimistic, depending on project execution and financing availability.

For buyers reading this a year on, the practical takeaway from CY2025 has not changed: the segments that held up were the ones where a machine pays for itself on steady, repeatable work. If you are sizing a purchase against that, compare current listings for backhoe loaders and excavators, and check what an EMI actually costs on equipment finance before you commit. Confirm live pricing and availability with the dealer or OEM.